Hotel and food service marketing : a managerial approach / Francis Buttle.
Material type: TextSeries: Holt hotel & cateringPublication details: London : Holt, Rinehart & Winston, c1986.Description: xii,414p. : ill. ; 25cmISBN:- 9780039106829 (pbk) :
- 0039106829 (pbk) :
- 647.94068 BUT
- TX911.3.M3
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 647.94068 BUT (Browse shelf(Opens below)) | 1 | Available | 106902 |
Includes index.
Part 1.Fundamentals of marketing -- 2.First principles -- 3.Marketing research -- 4.Consumer behaviour -- 5.Identifying target markets -- Part II.Planning marketing strategy -- 6.Company and marketing planning -- 7.Creating marketing strategy -- Part III.The marketing mix -- 8.The product -- 9.Marketing new products -- 10.Marketing mature products -- Section 2.Price -- 11.Principles of pricing -- 12.Mechanics of pricing -- Section 3.Distribution -- 13.Principles of distribution and channel management -- 14.Physical distribution -- Section 4.Promotion -- 15.Principles of promotion -- 16.Advertising theory -- 17.Advertising management -- 18.Selling and sales management -- 19.Sales promotion, direct mail and sponsorship management -- 20.Merchandising -- 21.Public relations.