Consumer behaviour in tourism / John Swarbrooke and Susan Horner.
Publication details: Oxford : Butterworth-Heinemann, 2007.Edition: 2nd edDescription: 428p. : ill. ; 25 cmISBN:- 0750667354 (pbk.) :
- 9780750667357
- 658.8342 SWA
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8342 SWA (Browse shelf(Opens below)) | 1 | Available | 204188 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8342 SWA (Browse shelf(Opens below)) | 1 | Available | 204187 |
Previous ed.: 1999.
Includes bibliographical references and index.
Context; The Purchase-Decision Process; Typologies of Tourist Behaviour; Tourism Demand and Markets; Consumer Behaviour and Marketing; Topical Issues in Tourist Behaviour; Conclusions and Future; Case Studies.