Design and marketing / Alan Swann.

By:

Swann, Alan, 1946-

Material type: Text

TextSeries: Graphic designers library | Graphic designers libraryPublication details: Oxford : Phaidon, 1990.Description: 144p. : ill. (some col.), ports. ; 23cmISBN:

9780714826479 :
0714826472 :

Subject(s):

DDC classification:

741.6 SWA

Summary: This manual explains how the overall character and style of the design concept determines its success - or failure - in the marketplace. It explores how to understand, analyze and anticipate market and client needs, offering various design options that can be used.

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Long Loan	TUS: Midlands, Main Library Athlone General Lending	741.6 SWA (Browse shelf(Opens below))	1	Available		022622

Includes index.

This manual explains how the overall character and style of the design concept determines its success - or failure - in the marketplace. It explores how to understand, analyze and anticipate market and client needs, offering various design options that can be used.