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International case studies in tourism marketing / edited by Gürhan Aktaş and Metin Kozak.

Contributor(s): Material type: TextTextSeries: International cases studies in tourismPublisher: London ; New York, NY : Routledge, 2022Description: xxiii, 244 pages : illustrations ; 24 cmContent type:
Media type:
Carrier type:
ISBN:
  • 9781032023151
  • 1032023155
  • 9781032023137
  • 1032023139
Subject(s): Additional physical formats: Online version:: International case studies in tourism marketingDDC classification:
  • 910.688 AKT
Contents:
Case 1.The joy Labs: PANCOE as a new instrument to enhance tourism education. Case 2.Marketing wellness in paradise: what's hard about that? Case 3.Mentor-mentee incentive event planning. Case 4.Marketing your destination form a thousand miles away: the power of social media. Case 5.Using online reviews to measure customer experience assessment. Case 6.Analysing information about hotels on online review sites under specific conditions. Case 7.Effective airline market segmentation: the case of Singapore Airlines Group. Case 8.A unique trail: Is the product ready-made? Case 9.Keeping up with image marketing during a pandemic. Case 10.Communicating healthy forest air as medicine. Case 11.Virtual and augmented reality in tourism: dare to research? Case 12.Convent Carmen: rethinking the boundaries between tourism and the city. Case 13.Hotels and online travel agencies: a partnership made in heaven? Case 14.Tasting wine or exploring the wine mystique. Case 15.Designing gastronomic identity-based food tours. Case 16.Global hotel revenue management challenges: a nightmare for revenue managers. Case 17.A yacht charter holiday. Case 18.Bombarding the tourism minister with questions. Case 19.Doomsday in Şirince. Case 20.New media marketing channels to market Mengjinglai. Case 21.Tourism guides preparing tourists for shopping on guided tours. Case 22.Tango or acrobatics: how to capture info groups' memory. Case 23.I want a brand new car. 24.Dinner on the pier: a reason to return. 25.Digital communications in tourism marketing strategies. 26.Marketing mix analysis for Dote restaurants in Portugal. 27.Who really makes the holiday decision: is it the buyer or the seller?
Summary: "This international case study book provides 28 expertly curated case studies on the topic of tourism marketing, each with detailed implementation instructions for the instructor in order to maximise student participation and learning. With reflective questions throughout to aid both in-class discussion and self-study, this book is an ideal study resource for use in higher and vocational education and its unique, teaching-led approach positions it as a vital study tool for instructors and students alike"-- Provided by publisher.
Holdings
Item type Current library Call number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 910.688 AKT (Browse shelf(Opens below)) Available 225762

Includes bibliographical references and index.

Case 1.The joy Labs: PANCOE as a new instrument to enhance tourism education. Case 2.Marketing wellness in paradise: what's hard about that? Case 3.Mentor-mentee incentive event planning. Case 4.Marketing your destination form a thousand miles away: the power of social media. Case 5.Using online reviews to measure customer experience assessment. Case 6.Analysing information about hotels on online review sites under specific conditions. Case 7.Effective airline market segmentation: the case of Singapore Airlines Group. Case 8.A unique trail: Is the product ready-made? Case 9.Keeping up with image marketing during a pandemic. Case 10.Communicating healthy forest air as medicine. Case 11.Virtual and augmented reality in tourism: dare to research? Case 12.Convent Carmen: rethinking the boundaries between tourism and the city. Case 13.Hotels and online travel agencies: a partnership made in heaven? Case 14.Tasting wine or exploring the wine mystique. Case 15.Designing gastronomic identity-based food tours. Case 16.Global hotel revenue management challenges: a nightmare for revenue managers. Case 17.A yacht charter holiday. Case 18.Bombarding the tourism minister with questions. Case 19.Doomsday in Şirince. Case 20.New media marketing channels to market Mengjinglai. Case 21.Tourism guides preparing tourists for shopping on guided tours. Case 22.Tango or acrobatics: how to capture info groups' memory. Case 23.I want a brand new car. 24.Dinner on the pier: a reason to return. 25.Digital communications in tourism marketing strategies. 26.Marketing mix analysis for Dote restaurants in Portugal. 27.Who really makes the holiday decision: is it the buyer or the seller?

"This international case study book provides 28 expertly curated case studies on the topic of tourism marketing, each with detailed implementation instructions for the instructor in order to maximise student participation and learning. With reflective questions throughout to aid both in-class discussion and self-study, this book is an ideal study resource for use in higher and vocational education and its unique, teaching-led approach positions it as a vital study tool for instructors and students alike"-- Provided by publisher.

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