Managerial economics / William Boyes.
Material type: TextPublication details: Boston, Mass. : Houghton Mifflin ; London : Hi Marketing [distributor], 2003.Description: 768 pISBN:- 9780395828359 (hbk.) :
- 039582835X
- 338.5 BOY
- HD30.22
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 338.5 BOY (Browse shelf(Opens below)) | 1 | Available | 204882 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 338.5 BOY (Browse shelf(Opens below)) | 1 | Available | 204884 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 338.5 BOY (Browse shelf(Opens below)) | 1 | Checked out | 22/05/2023 | 204883 | |
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 338.5 BOY (Browse shelf(Opens below)) | 1 | Available | 201742 |
Includes bibliographical references and index.
1.Economics and foundation -- 2.Exchange, efficiency, and market s-- 3.Performance -- Demand -- 5.Costs -- 6.Profit maximization: seeking competitive advantage -- 7.Creating barriers to entry -- 8.Price strategies -- 9.The new economy -- 10.The firm\'s architecture: organization and corporate culture -- 11.Personnel and compensation -- 12.Capital allocation: real optioins -- 13.Strategic behvior: the theory of games -- 14.Globalization -- 15.Government and business -- 16.Strategy and management --
Introducing non-majors to the power of economics in business decision-making, this text examines price theory, organizational behaviour, strategic management, human resource management and emerging issues such as game theory and information economics.