The business model book : design, build and adapt business ideas that thrive / Adam J. Bock, Gerard George.
Material type: TextSeries: Brilliant BusinessPublisher: Harlow, United Kingdom : Pearson Education Limited, 2017Edition: First editionDescription: xxxiii, 257 pages 22 cmContent type:- 9781292135724
- 1292135727
- 9781292135717
- 1292135719
- 658.4012 BOC 23
- HD30.28
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.4012 BOC (Browse shelf(Opens below)) | Checked out | 02/10/2020 | 223874 |
Includes bibliographical references and index.
Part I.The business model 1.Real business model 2.A brief history 3.No shortcuts 4.What we know for sure Part 2.Business model elements - the RTVN framework 5.Making resources work for your business 6.Transactions in a business model 7.Designing business models for value 8.Narratives and business model storytelling Part 3.The right business model at the right time 9.RTVN for pre-venture opportunities 10.The lean canvas for start-ups 11.The business model canvas for growth 12.Beyond basic business models Part 4.Business model innovation 13.The business model innovation 14.Business model change and innovation 15.Sustainable business models 16.Back to business model basics
Business models are the beating heart of your firm's value proposition. Great business models drive rapid growth; bad business models can doom the most promising ventures. Brilliant Business Models clearly shows you how to create, test, adapt, and innovate successful and appropriate business models in any business context.