Foundations of corporate success : how business strategies add value / John Kay.
Material type: TextPublication details: Oxford : Oxford University Press, 1993.Description: xviii,416pISBN:- 9780198287810 :
- 019828988X
- 658.4012 KAY
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.4012 KAY (Browse shelf(Opens below)) | 1 | Available | 117670 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.4012 KAY (Browse shelf(Opens below)) | 1 | Available | 117724 |
Adapted by the author in 1995 as: Why firms succeed.
Includes index.
Bibliography p. 377-394.
In this title, a business school economist lays bare the complexities of 'strategic thinking' in business and offers an innovative analysis of the source of 'competitive advantage'. Kay engages with and develops the work of Michael Porter, who is regarded by many as the pre-eminent authority on business strategy.