Strategic marketing management : planning, implementation, and control / Richard M.S. Wilson and Colin Gilligan with David J. Pearson.
Material type: TextSeries: Marketing series (London, England)Publication details: Butterworth-Heinemann published in association with the Chartered Institute of Marketing, 1992.Description: xx,644pISBN:- 9780750603294 (pbk) :
- 0750603291 :
- 658.802 WIL
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.802 WIL (Browse shelf(Opens below)) | 1 | Available | 105575 |
"Published in association with the Chartered Institute of Marketing."
Includes bibliographical references (p. 616-634) and index.
Part of a marketing series, this volume covers the basics of strategic management, from the nature of marketing to product and new product strategies. The book is for students working towards the Chartered Institute of Marketing's certificate and diploma qualifications.