Strategy : winning in the marketplace : core concepts, analytical tools, cases / Arthur A. Thompson, John E. Gamble, A.J. Strickland.
Material type: TextPublication details: Boston, Mass. : McGraw-Hill, 2006.Edition: 2nd edDescription: 1 v. (various pagings) : col. ill. ; 26 cmISBN:- 9780072989908 (alk. paper)
- 9780071119337 (internat. ed.)
- 0072989904 (alk. paper)
- 0071119337 (internat. ed.)
- 658.4012 THO
- HD30.28 .T543 2006
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Short Loan | TUS: Midlands, Main Library Athlone General Lending | 658.4012 THO (Browse shelf(Opens below)) | 1 | Available | 205845 | ||
Short Loan | TUS: Midlands, Main Library Athlone General Lending | 658.4012 THO (Browse shelf(Opens below)) | 1 | Available | 00210377 | ||
Short Loan | TUS: Midlands, Main Library Athlone General Lending | 658.4012 THO (Browse shelf(Opens below)) | 1 | Available | 205849 |
Includes bibliographical references and indexes.
1.What is strategy and why is it important? -- 2.Analyzing a company\'s external environment -- 3.Analyzing a company\'s resources and competitive position -- 4.Crafting a strategy: the quest for competitive advantage -- 5.Competing in foreign markets -- 6.Diversification: strategies for managing a group of buinesses -- 7.Strategy, ethics, and social responsibility -- 8.Executing the strategy: building a capable organization and instilling a culture -- 9.Managing internal operations in ways that promote good strategy execution -- Cases in crafting and executing strategy.