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Direct marketing in practice / Brian Thomas and Matthew Housden.

By: Contributor(s): Material type: TextTextSeries: Chartered Institute of Marketing/Butterworth-Heinemann marketing seriesPublication details: Oxford : Butterworth-Heinemann, 2002.Description: [vii], 348p. : ill. ; 25 cmISBN:
  • 9780750624282 (pbk.) :
  • 0750624280 (pbk.)
Subject(s): DDC classification:
  • 658.8 THO
LOC classification:
  • HF5415.126
Summary: With over 700 direct marketing campaigns to his credit, Brian Thomas is one of the most experienced direct marketers in Europe. With this book, he offers a practical DIY manual for those wishing to get to grips with direct marketing techniques.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.8 THO (Browse shelf(Opens below)) 1 Available 121107

Published in association with the Chartered Institute of Marketing.

Includes bibliographical references (p. 312-315) and index.

With over 700 direct marketing campaigns to his credit, Brian Thomas is one of the most experienced direct marketers in Europe. With this book, he offers a practical DIY manual for those wishing to get to grips with direct marketing techniques.

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