International strategy / Susan Segal-Horn, David Faulkner.
Material type: TextPublication details: London : Thomson Learning, 2008.Description: 286 pISBN:- 9781844801497 (pbk.) :
- 9781844801497 (Paper)
- 658.4012 SEG
- HD30.28
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.4012 SEG (Browse shelf(Opens below)) | 1 | Available | 215394 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.4012 SEG (Browse shelf(Opens below)) | 1 | Available | 215395 |
Includes bibliographical references and index.
1.Introductory themes -- Part 1.The external world -- 2.The nature of world trade -- 3.Globalization, anti-globalization and regionalization -- 4.Emerging economies -- 5.The information industries -- 6.Small is valuable: BOPs and SMEs -- Part 2.The contemporary organization of MNCs -- 7.Traditional MNC structure frameworks -- 8.How to organize MNCs: what matters now -- 9.Strategic networks and the virtual corporation -- 10.Co-operative strategies -- 11.Global mergers and acquisitions -- Part 3.The modern world -- 12.Cross-border culture: barriers and benefits -- 13.Learning within MNCs -- 14.Global strategy in services -- 15.The ethical MNC -- 16.Reflections: final thoughts -- Part 4.Case studies
A look at international strategy, from the planning departments of large multinational organisations and the governments trying to attract their investment to the managers of small or medium-sized firms.