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Strategic management : concepts / Fred R. David.

By: Material type: TextTextPublication details: Boston, Mass. ; London : Pearson, c2013.Edition: 14th ed., Global edDescription: 416 p. : ill. (chiefly col.) ; 28 cmISBN:
  • 9780273767602 (pbk.) :
  • 9780273767602 (pbk.)
Subject(s): DDC classification:
  • 658.4012 DAV
LOC classification:
  • HD30.28 D378 2013
Contents:
Part 1.Overview of strategic management -- 1.The nature of strategic management -- Part 2.Strategy formulation -- 3.The external assessment -- 4.The internal assessment -- 5.Strategies in action -- 6.Strategy analysis and choice -- Part 3.Strategy implementation -- 7.Implementing strategies: marketing and operation issues -- 8.Implementing strateiges: maketing, finance/accounting. R&D. and MIS issues -- Part 4.Strategy evaluation -- 9.Strategy review, evaluation, and control -- Part 5.Key strategic-management topics -- 10.Business ethics/social responsibily/environmental sustainability -- 11.Gloabl/international issues -- Part 6.Strategic-management case analysis -- How to prepare and present a case analysis.
Summary: 'Strategic Management' aims to be the most current, well written business policy textbook on the market. It meets AACSB guidelines which support a more practitioner orientation rather than a theory/research approach.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.4012 DAV (Browse shelf(Opens below)) 1 Available 215749
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.4012 DAV (Browse shelf(Opens below)) 1 Available 215750

Previous ed.: 2011.

Ill. on inside cover.

Includes bibliographical references and index.

Part 1.Overview of strategic management -- 1.The nature of strategic management -- Part 2.Strategy formulation -- 3.The external assessment -- 4.The internal assessment -- 5.Strategies in action -- 6.Strategy analysis and choice -- Part 3.Strategy implementation -- 7.Implementing strategies: marketing and operation issues -- 8.Implementing strateiges: maketing, finance/accounting. R&D. and MIS issues -- Part 4.Strategy evaluation -- 9.Strategy review, evaluation, and control -- Part 5.Key strategic-management topics -- 10.Business ethics/social responsibily/environmental sustainability -- 11.Gloabl/international issues -- Part 6.Strategic-management case analysis -- How to prepare and present a case analysis.

'Strategic Management' aims to be the most current, well written business policy textbook on the market. It meets AACSB guidelines which support a more practitioner orientation rather than a theory/research approach.

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