Marketing strategy and management. Michael J. Baker.
Material type: TextPublication details: Macmillan, 1992.Edition: 2nd edDescription: xxv,560pISBN:- 9780333576434 (cased) :
- 9780333576441 (pbk) :
- 0333576446 (pbk.)
- 658.8 BAK
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 BAK (Browse shelf(Opens below)) | 1 | Available | 106886 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 BAK (Browse shelf(Opens below)) | 1 | Available | 106887 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 BAK (Browse shelf(Opens below)) | 1 | Available | 106888 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 BAK (Browse shelf(Opens below)) | 1 | Available | 106889 |
For the advanced student who has completed a basic marketing course or for the more experienced practitioner with a working knowledge of the subject. The book has been revised and updated to reflect recent changes and developments with more use of case study material.