Strategic marketing management / David A. Aaker.
Material type: TextPublication details: New York ; Chichester : Wiley, 2001.Edition: 6th edDescription: 352pISBN:- 9780471415725 (pbk.) :
- 0471415723 (pbk.) :
- 658.8
- HF5415.13
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Short Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 (Browse shelf(Opens below)) | 1 | Available | 122033 |
Previous ed.:.
Includes bibliographical references and index.
This text describes and illustrates a structured approach to external analysis that business managers should find helpful in generating strategic options.