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Strategic marketing management / David A. Aaker.

By: Material type: TextTextPublication details: New York ; Chichester : Wiley, 2001.Edition: 6th edDescription: 352pISBN:
  • 9780471415725 (pbk.) :
  • 0471415723 (pbk.) :
Subject(s): DDC classification:
  • 658.8
LOC classification:
  • HF5415.13
Summary: This text describes and illustrates a structured approach to external analysis that business managers should find helpful in generating strategic options.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Short Loan TUS: Midlands, Main Library Athlone General Lending 658.8 (Browse shelf(Opens below)) 1 Available 122033

Previous ed.:.

Includes bibliographical references and index.

This text describes and illustrates a structured approach to external analysis that business managers should find helpful in generating strategic options.

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