Strategic market management.
Material type: TextPublication details: Chichester : John Wiley, c2007.Edition: European ed. / David A. Aaker, Damien McLoughlinDescription: xiii, 354 p. : ill. ; 25 cmISBN:- 9780470059869 (pbk.) :
- 9780470059869
- 658.8 AAK
- HF5415.13 .A23 2007
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Short Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 AAK (Browse shelf(Opens below)) | 1 | Available | 203808 | ||
Short Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 AAK (Browse shelf(Opens below)) | 1 | Available | 203804 | ||
Short Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 AAK (Browse shelf(Opens below)) | 1 | Available | 203805 | ||
Short Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 AAK (Browse shelf(Opens below)) | 1 | Available | 203806 |
Previous ed.: Hoboken, N.J.: Wiley, 2005.
Includes bibliographical references and index.
Relevant to strategic management courses as well as market management, this textbook synthesizes literature in the field of strategy and can be used at both the undergraduate and MBA levels.