gogo
Amazon cover image
Image from Amazon.com

Strategic market management.

By: Contributor(s): Material type: TextTextPublication details: Chichester : John Wiley, c2007.Edition: European ed. / David A. Aaker, Damien McLoughlinDescription: xiii, 354 p. : ill. ; 25 cmISBN:
  • 9780470059869 (pbk.) :
  • 9780470059869
Subject(s): DDC classification:
  • 658.8 AAK
LOC classification:
  • HF5415.13 .A23 2007
Summary: Relevant to strategic management courses as well as market management, this textbook synthesizes literature in the field of strategy and can be used at both the undergraduate and MBA levels.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Short Loan TUS: Midlands, Main Library Athlone General Lending 658.8 AAK (Browse shelf(Opens below)) 1 Available 203808
Short Loan TUS: Midlands, Main Library Athlone General Lending 658.8 AAK (Browse shelf(Opens below)) 1 Available 203804
Short Loan TUS: Midlands, Main Library Athlone General Lending 658.8 AAK (Browse shelf(Opens below)) 1 Available 203805
Short Loan TUS: Midlands, Main Library Athlone General Lending 658.8 AAK (Browse shelf(Opens below)) 1 Available 203806

Previous ed.: Hoboken, N.J.: Wiley, 2005.

Includes bibliographical references and index.

Relevant to strategic management courses as well as market management, this textbook synthesizes literature in the field of strategy and can be used at both the undergraduate and MBA levels.

Powered by Koha