Tourism, hospitality and digital transformation : strategic management aspects [electronic resource] / edited by Kayhan Tajeddini, Vanessa Ratten and Thorsten Merkle.

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Computer fileSeries: Innovation and technology horizonsPublisher: London ; Routledge/Taylor & Francis Group, 2020Description: 1 online resourceContent type:

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ISBN:

9780429054396 (eISBN)

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Additional physical formats: Print version:: Tourism, hospitality and digital transformationOnline resources:

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Summary: "Innovation and technological advancements can be disruptive forces especially for conventional business in the hospitality and tourism industries. The book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively. This book examines a wide scope of topics from environmental scanning, formulation, implementation and evaluation to the way managers make strategy choices for better organizational performance. The book illustrates how companies can re-orient their strategies and appraise the effectiveness of the business; its key competitors; and how they should set business goals through various cases, i.e. different types of hospitality and tourism business from traditional hotels to Airbnb and endeavors to provide strategic conceptual theories with real world application through such case studies"-- Provided by publisher.

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Title notes ( 3 )

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Ebook	TUS: Midlands, Main Library Athlone Online		Available

Includes bibliographical references and index.

"Innovation and technological advancements can be disruptive forces especially for conventional business in the hospitality and tourism industries. The book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively. This book examines a wide scope of topics from environmental scanning, formulation, implementation and evaluation to the way managers make strategy choices for better organizational performance. The book illustrates how companies can re-orient their strategies and appraise the effectiveness of the business; its key competitors; and how they should set business goals through various cases, i.e. different types of hospitality and tourism business from traditional hotels to Airbnb and endeavors to provide strategic conceptual theories with real world application through such case studies"-- Provided by publisher.

Description based on print version record and CIP data provided by publisher.