gogo
Amazon cover image
Image from Amazon.com

Marketing management / Philip Kotler.

By: Material type: TextTextSeries: Publication details: Upper Saddle River, N.J. : Prentice Hall, c2003.Edition: 11th edDescription: 1 v. (various pagings) : col. ill., col. facsims. ; 26 cmContent type:
Media type:
Carrier type:
ISBN:
  • 9780130497154 (pbk.) :
  • 9780130336293
  • 0130497150
  • 9780130497154
Subject(s): DDC classification:
  • 658.8 KOT
LOC classification:
  • HF5415.13
Contents:
Part I.Understanding marketing management -- 1.Defining marketing for the twenty-first century -- 2.Adapting marketing to the new economy -- 3.Building customer satisfaction, value, and retention -- Part 2.Analyzing marketing opportunities -- 4.Winning markets through market-oriented strategic planning -- 5.Gathering information and measuring market demand -- 6.Scanning the marketing environment -- 7.Analyzing consumer markets and buyer behavior -- 8.Analyzing business markets and business buying behavior -- 9.Dealing with the competition -- 10.Identifying market segments and selecting target markets -- Part 3.Developing market strategies -- 11.Positioning and differentiating the market offering through the product life cycle -- 12.Developing new market offerings -- 13.Designing global market offerings -- Part 4.Shaping the market offering -- 14.Setting the product and branding strategy -- 15.Designing and managing services -- 16.Developing price strategies and programs -- Part 5.Managing and delivering marketing programs -- 17.Designing and managing value networks and marketing channels -- 18.Managing retailing, wholesaling, and market logistics -- 19.Managing integrated marketing communications -- 20.Managing advertising, sales promotion, public relations, and direct marketing -- 21.Manging the sales force -- 22.Managing the total marketing effort.
Summary: This edition of the bestselling marketing management text reflects the recent trends and developments in global marketing. It provides coverage of how the World Wide Web and e-commerce are dramatically altering the marketing landscape.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.8 KOT (Browse shelf(Opens below)) 1 Available 00210486
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.8 KOT (Browse shelf(Opens below)) 1 Available 122574
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.8 KOT (Browse shelf(Opens below)) 1 Available 125828
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.8 KOT (Browse shelf(Opens below)) 1 Available 122577
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.8 KOT (Browse shelf(Opens below)) 1 Available 122575
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.8 KOT (Browse shelf(Opens below)) 1 Available 122578

Previous ed.: 2000.

Includes bibliographical references and index.

Part I.Understanding marketing management -- 1.Defining marketing for the twenty-first century -- 2.Adapting marketing to the new economy -- 3.Building customer satisfaction, value, and retention -- Part 2.Analyzing marketing opportunities -- 4.Winning markets through market-oriented strategic planning -- 5.Gathering information and measuring market demand -- 6.Scanning the marketing environment -- 7.Analyzing consumer markets and buyer behavior -- 8.Analyzing business markets and business buying behavior -- 9.Dealing with the competition -- 10.Identifying market segments and selecting target markets -- Part 3.Developing market strategies -- 11.Positioning and differentiating the market offering through the product life cycle -- 12.Developing new market offerings -- 13.Designing global market offerings -- Part 4.Shaping the market offering -- 14.Setting the product and branding strategy -- 15.Designing and managing services -- 16.Developing price strategies and programs -- Part 5.Managing and delivering marketing programs -- 17.Designing and managing value networks and marketing channels -- 18.Managing retailing, wholesaling, and market logistics -- 19.Managing integrated marketing communications -- 20.Managing advertising, sales promotion, public relations, and direct marketing -- 21.Manging the sales force -- 22.Managing the total marketing effort.

This edition of the bestselling marketing management text reflects the recent trends and developments in global marketing. It provides coverage of how the World Wide Web and e-commerce are dramatically altering the marketing landscape.

Powered by Koha