International marketing : analysis and strategy / Sak Onkvisit, John J. Shaw.
Material type: TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c1997.Edition: 3rd edDescription: xviii, 750 p. : ill. ; 26 cmISBN:- 0132724510
- 658.848 ONK
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.848 ONK (Browse shelf(Opens below)) | 1 | Checked out | 12/12/2022 | 110619 | |
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.848 ONK (Browse shelf(Opens below)) | 1 | Available | 111374 |
Includes bibliographical references and indexes.
Part 1 Overview of world business: Chapter 1 Nature of international marketing - challenges and opportunities -- Chapter 2 Trade theories and economic development -- Chapter 3 Trade distortions and marketing barriers -- Part 2 World market environment: Chapter 4 Political environment; Chapter 5 Legal environment -- Chapter 6 Culture -- Chapter 7 Consumer behaviour in the international context - psychological and social dimensions -- Part 3 Planning for international marketing: Chapter 8 Marketing research and information system -- Chapter 9 Market analysis and foreign market entry strategies -- Part 4 International marketing decisions: Chapter 10 Product strategies - basic decisions and product planning -- Chapter 11 Product strategies - branding and packaging decisions -- Chapter 12 Distribution strategies - channels of distribution -- Chapter 13 Distribution strategies - physical distribution and documentation -- Chapter 14 Promotion strategies - personal selling, publicity, and sales promotion -- Chapter 15 Promotion strategies - advertising -- Chaper 16 Pricing strategies - basic decisions -- Chapter 17 Pricing strategies - terms of sale and payment -- Part 5 Special topics - financial environment and decisions -- Chapter18 Sources of financing and international money markets -- Chapter 19 currencies and foreign exchange.