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International marketing : analysis and strategy / Sak Onkvisit, John J. Shaw.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. : Prentice Hall, c1997.Edition: 3rd edDescription: xviii, 750 p. : ill. ; 26 cmISBN:
  • 0132724510
Subject(s): DDC classification:
  • 658.848 ONK
Contents:
Part 1 Overview of world business: Chapter 1 Nature of international marketing - challenges and opportunities -- Chapter 2 Trade theories and economic development -- Chapter 3 Trade distortions and marketing barriers -- Part 2 World market environment: Chapter 4 Political environment; Chapter 5 Legal environment -- Chapter 6 Culture -- Chapter 7 Consumer behaviour in the international context - psychological and social dimensions -- Part 3 Planning for international marketing: Chapter 8 Marketing research and information system -- Chapter 9 Market analysis and foreign market entry strategies -- Part 4 International marketing decisions: Chapter 10 Product strategies - basic decisions and product planning -- Chapter 11 Product strategies - branding and packaging decisions -- Chapter 12 Distribution strategies - channels of distribution -- Chapter 13 Distribution strategies - physical distribution and documentation -- Chapter 14 Promotion strategies - personal selling, publicity, and sales promotion -- Chapter 15 Promotion strategies - advertising -- Chaper 16 Pricing strategies - basic decisions -- Chapter 17 Pricing strategies - terms of sale and payment -- Part 5 Special topics - financial environment and decisions -- Chapter18 Sources of financing and international money markets -- Chapter 19 currencies and foreign exchange.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.848 ONK (Browse shelf(Opens below)) 1 Checked out 12/12/2022 110619
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.848 ONK (Browse shelf(Opens below)) 1 Available 111374

Includes bibliographical references and indexes.

Part 1 Overview of world business: Chapter 1 Nature of international marketing - challenges and opportunities -- Chapter 2 Trade theories and economic development -- Chapter 3 Trade distortions and marketing barriers -- Part 2 World market environment: Chapter 4 Political environment; Chapter 5 Legal environment -- Chapter 6 Culture -- Chapter 7 Consumer behaviour in the international context - psychological and social dimensions -- Part 3 Planning for international marketing: Chapter 8 Marketing research and information system -- Chapter 9 Market analysis and foreign market entry strategies -- Part 4 International marketing decisions: Chapter 10 Product strategies - basic decisions and product planning -- Chapter 11 Product strategies - branding and packaging decisions -- Chapter 12 Distribution strategies - channels of distribution -- Chapter 13 Distribution strategies - physical distribution and documentation -- Chapter 14 Promotion strategies - personal selling, publicity, and sales promotion -- Chapter 15 Promotion strategies - advertising -- Chaper 16 Pricing strategies - basic decisions -- Chapter 17 Pricing strategies - terms of sale and payment -- Part 5 Special topics - financial environment and decisions -- Chapter18 Sources of financing and international money markets -- Chapter 19 currencies and foreign exchange.

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