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Marketing management and information technology / Keith Fletcher.

By: Material type: TextTextPublication details: London : Prentice Hall, 1995.Edition: 2nd edDescription: xviii,404p. : ill. ; 24cmISBN:
  • 9780131844827 (pbk) :
  • 0131844822
Subject(s): DDC classification:
  • 658.83 FLE
Summary: This work explains marketing concepts and techniques and examines the current and potential impact of IT on marketing management. This edition reflects technological changes and covers database marketing. Case histories highlight the benefits and pitfalls of the use of IT in marketing.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.83 FLE (Browse shelf(Opens below)) 1 Available 106945
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.83 FLE (Browse shelf(Opens below)) 1 Available 106946

Includes bibliographical references and index.

This work explains marketing concepts and techniques and examines the current and potential impact of IT on marketing management. This edition reflects technological changes and covers database marketing. Case histories highlight the benefits and pitfalls of the use of IT in marketing.

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