Marketing management and information technology / Keith Fletcher.
Material type: TextPublication details: London : Prentice Hall, 1995.Edition: 2nd edDescription: xviii,404p. : ill. ; 24cmISBN:- 9780131844827 (pbk) :
- 0131844822
- 658.83 FLE
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.83 FLE (Browse shelf(Opens below)) | 1 | Available | 106945 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.83 FLE (Browse shelf(Opens below)) | 1 | Available | 106946 |
Includes bibliographical references and index.
This work explains marketing concepts and techniques and examines the current and potential impact of IT on marketing management. This edition reflects technological changes and covers database marketing. Case histories highlight the benefits and pitfalls of the use of IT in marketing.