Entrepreneurship for engineers and scientists / Kathleen Allen.
Material type: TextSeries: Prentice Hall entrepreneurship seriesPublication details: Upper Saddle River, N.J. : Prentice Hall ; London : Pearson Education [distributor], 2009.Description: 256 p. ; 23 cmISBN:- 9780132357272 (pbk.) :
- 9780132357272 (alk. paper)x
- 620.0068 ALL
- TA190
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 620.0068 ALL (Browse shelf(Opens below)) | 1 | Available | 217538 |
Includes bibliographical references and index.
Part I.Technology entrepreneurship for scientists and engineers -- 1.Scientists and engineers for entrpreneurs -- 2.Recognizing and screenign technology opportunities -- 3.Designing and developing a technology start-up -- 4.Building an effective team -- Part II.Developing and protecting intellectual property -- 5.The concept of intellectual property -- 6.Patent and trademark stategy -- Part III.Technology entrepreneurship strategy -- 7.High technology product development strategies -- 8.Technology transitio and entry strategies -- 9.Technology adoptioin patterns and marketing strategy -- Part IV.Start-up financial strategy -- 10.The business model -- 11.Funding the technology start-up -- 12.Funding growth -- 13.Technology valuation.
This title teaches those with no prior training how to start a company and grow their business through marketing and astute team building techniques.