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Kleppner's advertising procedure / J. Thomas Russell, W. Ronald Lane.

By: Contributor(s): Material type: TextTextSeries: The Prentice-Hall series in marketingPublication details: Prentice Hall, c1993.Edition: 12th edDescription: xix,755pISBN:
  • 9780135175668 :
  • 9780135186718 (pbk) :
  • 0135186714 (pbk) :
Subject(s): DDC classification:
  • 659.1 RUS
Summary: Discusses the background and role of advertising; planning, creating, and managing advertising; and using television and radio as well as print media and direct mail.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 659.1 RUS (Browse shelf(Opens below)) 1 Available 104872

Previous ed: [1990].

Discusses the background and role of advertising; planning, creating, and managing advertising; and using television and radio as well as print media and direct mail.

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