Kleppner's advertising procedure / J. Thomas Russell, W. Ronald Lane.
Material type: TextSeries: The Prentice-Hall series in marketingPublication details: Prentice Hall, c1993.Edition: 12th edDescription: xix,755pISBN:- 9780135175668 :
- 9780135186718 (pbk) :
- 0135186714 (pbk) :
- 659.1 RUS
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 659.1 RUS (Browse shelf(Opens below)) | 1 | Available | 104872 |
Previous ed: [1990].
Discusses the background and role of advertising; planning, creating, and managing advertising; and using television and radio as well as print media and direct mail.