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E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2007.Edition: 3rd edDescription: 1 v. (various pagings) : ill. ; 26 cmISBN:
  • 9780131735163 (hbk.) :
  • 9780131735163
Subject(s): DDC classification:
  • 658.872 LAU
LOC classification:
  • HF5548.32 .L38 2007
Contents:
1. E-commerce: The Revolution Is Just Beginning 2. E-commerce Business Models 3. The Internet and World Wide Web: E-commerce Infrastructure 4. Building an E-commerce Web Site 5. Security and Encryption 6. E-commerce Payment Systems 7. E-commerce Marketing Concepts 8. E-commerce Marketing Communications 9. Ethical, Social and Political Issues 10. Retailing on the Web 11. Online Service Industries 12. B2B E-commerce: Supply Chain Management and Collaborative Commerce 13. Auctions, Portals and Communities 14. Online Content Providers: Digital Media
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.872 LAU (Browse shelf(Opens below)) 1 Available 00210219
Short Loan TUS: Midlands, Main Library Athlone General Lending 658.872 LAU (Browse shelf(Opens below)) 1 Available 204073
Short Loan TUS: Midlands, Main Library Athlone General Lending 658.872 LAU (Browse shelf(Opens below)) 1 Available 204074

Previous ed.: Boston, Mass.; London: Addison-Wesley, 2004.

Text on lining papers.

Includes bibliographical references (p. R1-R21) and index.

1. E-commerce: The Revolution Is Just Beginning 2. E-commerce Business Models 3. The Internet and World Wide Web: E-commerce Infrastructure 4. Building an E-commerce Web Site 5. Security and Encryption 6. E-commerce Payment Systems 7. E-commerce Marketing Concepts 8. E-commerce Marketing Communications 9. Ethical, Social and Political Issues 10. Retailing on the Web 11. Online Service Industries 12. B2B E-commerce: Supply Chain Management and Collaborative Commerce 13. Auctions, Portals and Communities 14. Online Content Providers: Digital Media

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