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100 things every designer needs to know about people : what makes them tick? / by Susan Weinschenk.

By: Material type: TextTextPublication details: Berkeley, Calif. : New Riders ; London : Pearson Education [distributor], 2011.Description: 224 p. ; 23 cmISBN:
  • 9780321767530 (pbk.) :
  • 9780321767530 (pbk.) :
Other title:
  • One hundred things every designer needs to know about people
  • Hundred things every designer needs to know about people
Subject(s): DDC classification:
  • 745.4019 WEI
LOC classification:
  • NK1520
Contents:
How people see -- How people read -- How people remember -- How people think -- How people focus their attention -- What motivates people -- People are social animals -- How people feel -- People make mistakes -- How people decide.
Summary: If you want to design intuitive and engaging web sites, apps, print materials or products, then you need to know the psychology that underlies people's behavior. This book explores both the foundational and the latest research in the psychology of the conscious mind and applies it to design.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 745.4019 WEI (Browse shelf(Opens below)) 1 Available 223273

Includes bibliographical references and index.

How people see -- How people read -- How people remember -- How people think -- How people focus their attention -- What motivates people -- People are social animals -- How people feel -- People make mistakes -- How people decide.

If you want to design intuitive and engaging web sites, apps, print materials or products, then you need to know the psychology that underlies people's behavior. This book explores both the foundational and the latest research in the psychology of the conscious mind and applies it to design.

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