100 things every designer needs to know about people : what makes them tick? / by Susan Weinschenk.
Material type: TextPublication details: Berkeley, Calif. : New Riders ; London : Pearson Education [distributor], 2011.Description: 224 p. ; 23 cmISBN:- 9780321767530 (pbk.) :
- 9780321767530 (pbk.) :
- One hundred things every designer needs to know about people
- Hundred things every designer needs to know about people
- 745.4019 WEI
- NK1520
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 745.4019 WEI (Browse shelf(Opens below)) | 1 | Available | 223273 |
Includes bibliographical references and index.
How people see -- How people read -- How people remember -- How people think -- How people focus their attention -- What motivates people -- People are social animals -- How people feel -- People make mistakes -- How people decide.
If you want to design intuitive and engaging web sites, apps, print materials or products, then you need to know the psychology that underlies people's behavior. This book explores both the foundational and the latest research in the psychology of the conscious mind and applies it to design.