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Handbook of market segmentation : strategic targeting for business and technology firms / Art Weinstein. [electronic resource] by Series: Haworth series in segmented, targeted, and customized marketing
Edition: Third edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: New York : Haworth Press, [2004]Copyright date: ©2004
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
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Superior customer value : strategies for winning and retaining customers / Art Weinstein. [electronic resource] by
Edition: Third edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Boca Raton, Florida ; London, [England] ; New York : CRC Press, 2012Copyright date: ©2012
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
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