Grab their attention! : advertising and promotion on a shoestring budget. Gavin Walker.
Material type: TextPublication details: Dublin : Oak Tree, 1998.Description: 256p. ; 22 cmISBN:- 9781860760860 (pbk.) :
- 9781860760860
- Advertising and promotion on a shoestring budget
- 659.1 WAL
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 659.1 WAL (Browse shelf(Opens below)) | 1 | Available | 208583 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 659.1 WAL (Browse shelf(Opens below)) | 1 | Available | 111317 |
Includes index.
1.Market research -- 2.Deciding on an advertising strategy -- 3.How to budget for advertising -- 4.How to write a winning direct mail campaign -- 5.How to write ads that will hit their hot buttons -- 6,How to create radio ads that will get results -- 7.How to write a brochure that will boost your sales -- 8.How to get free media coverage (1) -- How to get free media coverage (2) -- 10.How to get free media coverage (3) -- 11.How to use community relations to build your business.
Gavin Walker has over 20 years' practical experience as a marketing consultant. With this book, he aims to show small businesses, charities, schools and clubs how to communicate their marketing message cheaply and effectively.