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Grab their attention! : advertising and promotion on a shoestring budget. Gavin Walker.

By: Material type: TextTextPublication details: Dublin : Oak Tree, 1998.Description: 256p. ; 22 cmISBN:
  • 9781860760860 (pbk.) :
  • 9781860760860
Other title:
  • Advertising and promotion on a shoestring budget
Subject(s): DDC classification:
  • 659.1 WAL
Contents:
1.Market research -- 2.Deciding on an advertising strategy -- 3.How to budget for advertising -- 4.How to write a winning direct mail campaign -- 5.How to write ads that will hit their hot buttons -- 6,How to create radio ads that will get results -- 7.How to write a brochure that will boost your sales -- 8.How to get free media coverage (1) -- How to get free media coverage (2) -- 10.How to get free media coverage (3) -- 11.How to use community relations to build your business.
Summary: Gavin Walker has over 20 years' practical experience as a marketing consultant. With this book, he aims to show small businesses, charities, schools and clubs how to communicate their marketing message cheaply and effectively.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 659.1 WAL (Browse shelf(Opens below)) 1 Available 208583
Long Loan TUS: Midlands, Main Library Athlone General Lending 659.1 WAL (Browse shelf(Opens below)) 1 Available 111317

Includes index.

1.Market research -- 2.Deciding on an advertising strategy -- 3.How to budget for advertising -- 4.How to write a winning direct mail campaign -- 5.How to write ads that will hit their hot buttons -- 6,How to create radio ads that will get results -- 7.How to write a brochure that will boost your sales -- 8.How to get free media coverage (1) -- How to get free media coverage (2) -- 10.How to get free media coverage (3) -- 11.How to use community relations to build your business.

Gavin Walker has over 20 years' practical experience as a marketing consultant. With this book, he aims to show small businesses, charities, schools and clubs how to communicate their marketing message cheaply and effectively.

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