Store wars [electronic resource] : the worldwide battle for mindspace and shelfspace, online and in-store / Greg Thain and John Bradley.
Material type: TextPublication details: Chichester, West Sussex, U.K. : Wiley, 2012.Edition: 2nd edDescription: xiv, 294 p. : illSubject(s): Genre/Form: DDC classification:- 381./1 23
- HF5429 .T43 2012
Item type | Current library | Call number | Status | Date due | Barcode | |
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Ebook | TUS: Midlands, Main Library Athlone Online | eBook (Browse shelf(Opens below)) | Available |
Includes bibliographical references and index.
Shifting of power in the value chain -- Differences between manufacturers and retailers -- The fragility of a marketing orientation -- Retailers and the marketing concept -- The battle for mindspace and shelfspace -- The battle for mindspace -- The battle for shelfspace -- Creating a sustainable retail differential advantage -- Private label -- Trade marketing -- Internationalisation and emerging markets -- E-retailing -- The new order and its challenges.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.