Data mining and market intelligence for optimal marketing returns [electronic resource] / Susan Chiu, Domingo Tavella.
Material type: TextPublication details: Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, 2008.Edition: 1st edDescription: xii, 280 p. : illSubject(s): Genre/Form: LOC classification:- HF5415.2 .C485 2008
Item type | Current library | Call number | Status | Date due | Barcode | |
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Ebook | TUS: Midlands, Main Library Athlone Online | eBook (Browse shelf(Opens below)) | Available |
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.