What's in a name? [electronic resource] : advertising and the concept of brands / by John Philip Jones and Jan S. Slater.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 658.8/343 21
- HF5823 .J718 2003
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Ebook | TUS: Midlands, Main Library Athlone Online | eBook (Browse shelf(Opens below)) | Available |
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.