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Taking brand initiative [electronic resource] : how companies can align strategy, culture, and identity through corporate branding / Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins. by
Edition: 1st ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: San Francisco : Jossey-Bass, c2008
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
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On studying organizational cultures : diagnosis and understanding / Majken Schultz. [electronic resource] by Series: De Gruyter studies in organization ; 58
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Berlin ; New York : W. de Gruyter, 1995
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
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