Strategic marketing : new horizons in theory and research / John M. Rudd, Matti Jaakkola and Greg W. Marshall, guest editors. [electronic resource]

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Material type: Text

TextSeries: European Journal of Marketing ; Volume 50 Number 12Publisher: [Bradford, England] : Emerald Group Publishing Limited, 2016Copyright date: ©2016Description: 1 online resource (229 pages) : illustrations, tablesISBN:

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Additional physical formats: Print version:: Strategic marketing : new horizons in theory and research.DDC classification:

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Item type	Current library	Call number	Status	Date due	Barcode
Ebook	TUS: Midlands, Main Library Athlone Online	eBook (Browse shelf(Opens below))	Available

Includes bibliographical references at the end of each chapters.

Description based on online resource; title from PDF cover (ebrary, viewed February 2, 2017).

Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.