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The persuasive power of campaign advertising [electronic resource] / Travis N. Ridout, Michael M. Franz.

By: Contributor(s): Material type: TextTextPublication details: Philadelphia : Temple University Press, 2011.Description: x, 186 p. : illSubject(s): Genre/Form: DDC classification:
  • 324.7/30973 22
LOC classification:
  • JK2281 .R54 2011
Online resources:
Holdings
Item type Current library Call number Status Date due Barcode
Ebook TUS: Midlands, Main Library Athlone Online eBook (Browse shelf(Opens below)) Available

Includes bibliographical references and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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