Databased marketing : managing profitable relationships / V. Kumar.

By:

Kumar, V

Contributor(s):

Reinartz, Werner J

Material type: Text

TextPublication details: Hoboken, N.J. : Wiley ; Chichester : John Wiley [distributor], 2004.Description: 608 pISBN:

9780471271338 (hbk.) :
0471271330

Subject(s):

DDC classification:

658.8120285574 KUM

LOC classification:

HF5415.5

Summary: Customer relationship management (CRM) offers the potential of maximised profits for todays highly competitive businesses. This title describes the methods and structures for integrating CRM principles into the workplace, so that a strong customer relationship can be achieved.

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.8120285574 KUM (Browse shelf(Opens below))	1	Available		201844

Includes bibliographical references and index.

Customer relationship management (CRM) offers the potential of maximised profits for todays highly competitive businesses. This title describes the methods and structures for integrating CRM principles into the workplace, so that a strong customer relationship can be achieved.