gogo
Amazon cover image
Image from Amazon.com

Maximising marketing effectiveness / by Gordon Wills ... [et al.].

Contributor(s): Material type: TextTextSeries: Management decision ; v. 28, no. 2.Publication details: [Bradford, England] : MCB University Press, 1990.Edition: 9th revisionDescription: 185 p. : ill. ; 30 cmISBN:
  • 0861764366
Subject(s): DDC classification:
  • 658.8 WIL
Contents:
1.What is marketing? -- 2.What is the difference between marketing and selling? -- 3.What is our marketing plan? -- 4.The differences between consumer, industrial and services marketing -- 5.What challenges does international marketing post? -- 6.How do marketing ideas work for smaller organisations? -- 7.Who precisely are our customers? -- 8.Are all our customers the same? -- 9.Why do customers behave the way they do? -- 10.How do organisations buy from us? -- 11.What does society expect in marketing's relations with customers? -- 12.What products should we market? -- 13.How do products make profits? -- 14.How can we manage our new product development? -- 15.What routes could lead to our customers? -- 16.What levles of service do our customers want? -- 17.How can we get our prodcuts to the customers? 18.What price should we charge our customers/ -- 19.What margins should we negotiate with our distributors? -- 20.How can we market in the face of price competition? -- 21.How can we communicate with our customers? -- 22.How can we persuade our customers to want our products? --23.How can we measure the effectiveness of our communications? -- 24.How much should we spend on communications with our customers? -- 25.What role does marketing intelligence play in effective marketing? -- 26.How can we evolve competitive strategies? -- 27.How can we prepare our marketing plan? -- 29.How can we structure our marketing organisation? -- 30.How can we estimate how much we will sell? -- 31.Do we need our own sales force? -- 32.How should our sales force be led and organised? -- 33.How can we ensure our sales targets are met? -- 34.How can face to face customer service build relationships that last?
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.8 WIL (Browse shelf(Opens below)) 1 Available 00214215

1.What is marketing? -- 2.What is the difference between marketing and selling? -- 3.What is our marketing plan? -- 4.The differences between consumer, industrial and services marketing -- 5.What challenges does international marketing post? -- 6.How do marketing ideas work for smaller organisations? -- 7.Who precisely are our customers? -- 8.Are all our customers the same? -- 9.Why do customers behave the way they do? -- 10.How do organisations buy from us? -- 11.What does society expect in marketing's relations with customers? -- 12.What products should we market? -- 13.How do products make profits? -- 14.How can we manage our new product development? -- 15.What routes could lead to our customers? -- 16.What levles of service do our customers want? -- 17.How can we get our prodcuts to the customers? 18.What price should we charge our customers/ -- 19.What margins should we negotiate with our distributors? -- 20.How can we market in the face of price competition? -- 21.How can we communicate with our customers? -- 22.How can we persuade our customers to want our products? --23.How can we measure the effectiveness of our communications? -- 24.How much should we spend on communications with our customers? -- 25.What role does marketing intelligence play in effective marketing? -- 26.How can we evolve competitive strategies? -- 27.How can we prepare our marketing plan? -- 29.How can we structure our marketing organisation? -- 30.How can we estimate how much we will sell? -- 31.Do we need our own sales force? -- 32.How should our sales force be led and organised? -- 33.How can we ensure our sales targets are met? -- 34.How can face to face customer service build relationships that last?

Powered by Koha