Statistical methods in customer relationship management [electronic resource] / V. Kumar, J. Andrew Petersen.
Material type: TextPublication details: Hoboken, N.J. : Wiley, 2012.Description: xiii, 272 p. : illSubject(s): Genre/Form: DDC classification:- 658.8/12015195 23
- HF5415.5 .K864 2012
Item type | Current library | Call number | Status | Date due | Barcode | |
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Ebook | TUS: Midlands, Main Library Athlone Online | eBook (Browse shelf(Opens below)) | Available |
Includes bibliographical references and index.
Introduction -- CRM in action -- Customer acquisition -- Customer retention -- Balancing customer acquisition and customer retention -- Customer churn -- Customer win-back -- Implementing CRM models -- Future of CRM models.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.