Normal view MARC view ISBD view

The brand gym [electronic resource] : a practical workout to gain and retain brand leadership / David Taylor and David Nichols.

By:

Taylor, David, 1964-

Contributor(s):

Material type: Text

TextPublication details: Chichester, U.K. : Wiley, 2010.Edition: 2nd edDescription: xiv, 239 p. : illSubject(s):

Genre/Form:

Electronic books.

DDC classification:

658.8/27 22

LOC classification:

HD69.B7 T39 2010

Online resources:

Click to View

Summary: "This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the original version, the book consists of a programme of eight "Workouts" that will help marketers raise their own game in key areas such as insight, portfolio strategy, positioning and innovation"-- Provided by publisher.

Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Ebook	TUS: Midlands, Main Library Athlone Online	eBook (Browse shelf(Opens below))	Available

Includes bibliographical references and index.

"This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the original version, the book consists of a programme of eight "Workouts" that will help marketers raise their own game in key areas such as insight, portfolio strategy, positioning and innovation"-- Provided by publisher.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.