Branding TV [electronic resource] : principles and practices / by Walter McDowell and Alan Batten.
Material type:
TextPublication details: Amsterdam ; Boston : Elsevier/Focal Press, c2005.Edition: [2nd ed.]Description: x, 158 p. : illSubject(s): Genre/Form: DDC classification: - 384.551 22
- HE8700.8 .M25 2005
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Ebook | TUS: Midlands, Main Library Athlone Online | eBook (Browse shelf(Opens below)) | Available |
Previous ed.: Washington, D.C.: National Association of Broadcasters. 1999.
Includes bibliographical references (p. 143) and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.