A smile in the mind : witty thinking in graphic design / Beryl McAlhone & David Stuart.

By:

McAlhone, Beryl

Contributor(s):

Stuart, David

Material type: Text

TextPublication details: London : Phaidon, 1996.Description: 240p. : ill. (some col.), facsims. (some col.), ports. ; 30 cmISBN:

9780714833286 (hbk.) :
0714833282

Subject(s):

DDC classification:

741.6 MCA

Contents:

Introduction -- The case for wit -- Different types of wit -- Items that use wit -- Businesses that use wit -- Witty designers: 'how I got the idea' -- Indexes.

Summary: This book analyses the thought processes behind witty thinking images. The authors show how to make the case for witty solutions, and, through a series of interviews with top graphic designers, suggest how to get ideas.

Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Long Loan	TUS: Midlands, Main Library Athlone General Lending	741.6 MCA (Browse shelf(Opens below))	1	Available		107367

Includes bibliographical references (p. 240) and index.

Introduction -- The case for wit -- Different types of wit -- Items that use wit -- Businesses that use wit -- Witty designers: 'how I got the idea' -- Indexes.

This book analyses the thought processes behind witty thinking images. The authors show how to make the case for witty solutions, and, through a series of interviews with top graphic designers, suggest how to get ideas.