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Cases in marketing management and strategy : volume 4 / edited by Catherine KilBride and Gerry Mortimer.
Material type:
TextPublication details: Dublin : The Marketing Institute, 2005.Description: 334 p. : ill., charts, tables ; 24cmISBN: - 9780952907664
- 0952907666
- 658.8 KIL
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 KIL (Browse shelf(Opens below)) | 1 | Available | 00210127 |
Preface: This is the sixth volume of case studies in this series and the fourth published in this format.
Includes bibliographical references.