Trends und Forschung Im Marketingmanagement. [electronic resource]
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9783110526097
- 658.8
- HF5415 .K873 2018
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Ebook | TUS: Midlands, Main Library Athlone Online | eBook (Browse shelf(Opens below)) | Available |
Intro -- Vorwort -- Inhalt -- Abbildungsverzeichnis -- Tabellenverzeichnis -- 1. Marketingmanagement -- 2. Health-Marketing -- 3. Digital Privacy - Privatheit im digitalen Kontext -- 4. Sustainable-Marketing -- 5. Mass Customization -- 6. Dynamic Pricing -- 7. Content-Marketing -- 8. Social Media und Influencer-Marketing -- 9. Touchpoint-Marketing -- 10. Augmented Reality -- Stichwortverzeichnis.
Description based on publisher supplied metadata and other sources.
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2020. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.