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Trends und Forschung Im Marketingmanagement. [electronic resource]

By: Contributor(s): Material type: TextTextSeries: De Gruyter Studium SerPublisher: Berlin/München/Boston : Walter de Gruyter GmbH, 2018Copyright date: ©2018Description: 1 online resource (296 pages)Content type:
Media type:
Carrier type:
ISBN:
  • 9783110526097
Subject(s): Genre/Form: Additional physical formats: Print version:: Trends und Forschung Im MarketingmanagementDDC classification:
  • 658.8
LOC classification:
  • HF5415 .K873 2018
Online resources:
Contents:
Intro -- Vorwort -- Inhalt -- Abbildungsverzeichnis -- Tabellenverzeichnis -- 1. Marketingmanagement -- 2. Health-Marketing -- 3. Digital Privacy - Privatheit im digitalen Kontext -- 4. Sustainable-Marketing -- 5. Mass Customization -- 6. Dynamic Pricing -- 7. Content-Marketing -- 8. Social Media und Influencer-Marketing -- 9. Touchpoint-Marketing -- 10. Augmented Reality -- Stichwortverzeichnis.
Holdings
Item type Current library Call number Status Date due Barcode
Ebook TUS: Midlands, Main Library Athlone Online eBook (Browse shelf(Opens below)) Available

Intro -- Vorwort -- Inhalt -- Abbildungsverzeichnis -- Tabellenverzeichnis -- 1. Marketingmanagement -- 2. Health-Marketing -- 3. Digital Privacy - Privatheit im digitalen Kontext -- 4. Sustainable-Marketing -- 5. Mass Customization -- 6. Dynamic Pricing -- 7. Content-Marketing -- 8. Social Media und Influencer-Marketing -- 9. Touchpoint-Marketing -- 10. Augmented Reality -- Stichwortverzeichnis.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2020. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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