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A/B testing [electronic resource] : the most powerful way to turn clicks into customers / Dan Siroker, Pete Koomen, with Cara Harshman.

By: Contributor(s): Material type: TextTextPublication details: Hoboken : Wiley, 2013.Description: vi, 202 p. : ill. (chiefly col.)Subject(s): Genre/Form: DDC classification:
  • 658.8/3402854678 23
LOC classification:
  • HD58.9 .S5447 2013
Online resources:
Contents:
How A/B testing helped win the White House-- twice -- What to test -- Refine, explore, and refine -- Less is more : reduce choices -- Conclusion -- Acknowledgements.
Holdings
Item type Current library Call number Status Date due Barcode
Ebook TUS: Midlands, Main Library Athlone Online eBook (Browse shelf(Opens below)) Available

Includes index.

How A/B testing helped win the White House-- twice -- What to test -- Refine, explore, and refine -- Less is more : reduce choices -- Conclusion -- Acknowledgements.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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