A/B testing [electronic resource] : the most powerful way to turn clicks into customers / Dan Siroker, Pete Koomen, with Cara Harshman.
Material type: TextPublication details: Hoboken : Wiley, 2013.Description: vi, 202 p. : ill. (chiefly col.)Subject(s): Genre/Form: DDC classification:- 658.8/3402854678 23
- HD58.9 .S5447 2013
Item type | Current library | Call number | Status | Date due | Barcode | |
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Ebook | TUS: Midlands, Main Library Athlone Online | eBook (Browse shelf(Opens below)) | Available |
Includes index.
How A/B testing helped win the White House-- twice -- What to test -- Refine, explore, and refine -- Less is more : reduce choices -- Conclusion -- Acknowledgements.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.