Beyond logos : new definitions of corporate identity / Clare Dowdy.

By:

Dowdy, Clare

Material type: Text

TextPublication details: Mies ; Hove : RotoVision, [2003]Description: 160 p. : ill. (chiefly col.), col. facsims., ports. (some col.) ; 30 cmISBN:

9782880466978 (hbk.) :
2880466970

Subject(s):

DDC classification:

745.2 DOW

LOC classification:

NC997

Summary: Corporate identity, the design and marketing buzzphrase of the 1980s and 90s, has undergone a revolution since then. Now the talk is of branding. With the growth of globalization and an increasing need to distinguish products, this book identifies and deconstructs this new kind of corporate design.

Holdings ( 1 )
Title notes ( 1 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Short Loan	TUS: Midlands, Main Library Athlone General Lending	745.2 DOW (Browse shelf(Opens below))	1	Available		123400

Corporate identity, the design and marketing buzzphrase of the 1980s and 90s, has undergone a revolution since then. Now the talk is of branding. With the growth of globalization and an increasing need to distinguish products, this book identifies and deconstructs this new kind of corporate design.