Media economics / Stuart Cunningham, Terry Flew, Adam Swift.

By:

Cunningham, Stuart [author.]

Contributor(s):

Material type: Text

TextSeries: Key concerns in media studiesPublisher: Basingstoke : Macmillan Education/Palgrave 2015Description: 192 pages ; 22 cmISBN:

9780230293229 (pbk.) :
9780230293229

Subject(s):

DDC classification:

338.4730223 CUN

LOC classification:

P96.E25

Contents:

1.Media economics: the mainstream approach -- 2.Critical political economy of the media -- 3.Institutional economics -- 5.Case studies and conclusion.

Summary: This title provides a concise introduction to the key ideas and issues in the study of media economics, drawing on a broad range of case studies - from Amazon and Twitter, to Apple and Netflix - to illustrate how economic paradigms are not just theories, but provide important practical insights into how the media operates today.

Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Long Loan	TUS: Midlands, Main Library Athlone General Lending	338.4730223 CUN (Browse shelf(Opens below))	1	Available		222762

Includes bibliographical references (p.156-174) and index.

1.Media economics: the mainstream approach -- 2.Critical political economy of the media -- 3.Institutional economics -- 5.Case studies and conclusion.

This title provides a concise introduction to the key ideas and issues in the study of media economics, drawing on a broad range of case studies - from Amazon and Twitter, to Apple and Netflix - to illustrate how economic paradigms are not just theories, but provide important practical insights into how the media operates today.