Social Media Marketing : Marketing Panacea or the Emperor's New Digital Clothes?. [electronic resource]
Material type: TextPublisher: New York : Business Expert Press, 2017Copyright date: ©2017Description: 1 online resource (186 pages)Content type:- 9781631577659
Item type | Current library | Call number | Status | Date due | Barcode | |
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Ebook | TUS: Midlands, Main Library Athlone Online | eBook (Browse shelf(Opens below)) | Available |
Cover -- Contents -- Preface -- Acknowledgments -- Introduction -- Chapter 1: What Is Social Media -- Chapter 2: Who Uses What on Social Media… and Why -- Chapter 3: What Is Social Media Marketing? -- Chapter 4: Strategic Issues in Social Media Marketing -- Chapter 5: Operational Issues in Social Media Marketing -- Chapter 6: Social Media Marketing: What Works, What Doesn't… and Why -- Chapter 7: Conclusion -- References -- Index -- Adpage -- Backcover.
Description based on publisher supplied metadata and other sources.
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2019. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.