Advanced database marketing : innovative methodologies and applications for managing customer relationships / edited by Kristof Coussement, Koen W. De Bock and Scott A. Neslin. [electronic resource]
Material type:
TextPublisher: London, England ; New York, New York : Routledge, 2016Copyright date: ©2013Description: 1 online resource (382 pages) : illustrations, tablesISBN: - 9781317185284 (e-book)
- 658.8120285574 23
- HF5415.126 .A377 2016
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Ebook | TUS: Midlands, Main Library Athlone Online | eBook (Browse shelf(Opens below)) | Available |
Includes bibliographical references and index.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.