Field guide to case study research in business-to -business marketing and purchasing / edited by Arch G. Woodside, Hugh M. Pattinson, Roger Marshall ; contributors Ronny Behrens [and twenty five others]. [electronic resource]

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Material type: Text

TextSeries: Advances in business marketing & purchasing ; Volume 21.Publisher: Bingley, England : Edward Elgar, 2014Copyright date: ©2014Edition: First editionDescription: 1 online resource (305 pages)ISBN:

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Additional physical formats: Print version:: Field guide to case study research in business-to -business marketing and purchasing.DDC classification:

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Item type	Current library	Call number	Status	Date due	Barcode
Ebook	TUS: Midlands, Main Library Athlone Online	eBook (Browse shelf(Opens below))	Available

Includes bibliographical references at the end of each chapters.

Description based on online resource; title from PDF title page (ebrary, viewed September 12, 2014).

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.