Multichannel marketing [electronic resource] : metrics and methods for on and offline success / Akin Arikan.
Material type:
TextSeries: Serious skillsPublication details: Indianapolis, Ind. : Wiley Pub., c2008.Description: xxiv, 288 p. : illSubject(s): Genre/Form: DDC classification: - 658.8/72 22
- HF5415.1265 .A75 2008
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Ebook | TUS: Midlands, Main Library Athlone Online | eBook (Browse shelf(Opens below)) | Available |
Includes index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.