Services marketing : people, technology, strategy / Jochen Wirtz and Christopher Lovelock.
Material type: TextPublisher: New Jersey : World Scientific, [2016]Copyright date: ©2016Edition: Eighth editionDescription: xvii, 783 pages : color illustrations ; 28 cmContent type:- 9781944659011 (paperback)
- 9781944659004 (hardback)
- 658.8 WIR
- Also available in electronic form.
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 WIR (Browse shelf(Opens below)) | Available | 225826 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 WIR (Browse shelf(Opens below)) | Available | 225883 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 WIR (Browse shelf(Opens below)) | Available | 225882 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 WIR (Browse shelf(Opens below)) | Checked out | 16/06/2023 | 225881 |
Includes bibliographical references and indexes.
Creating value in the service economy -- Understanding service consumers -- Positioning services in competitive markets -- Developing service products and brands -- Distributing services through physical and electronic channels -- Service pricing and revenue management -- Service marketing communications -- Designing service processes -- Balancing demand and capacity -- Crafting the service environment -- Managing people for service advantage -- Managing relationships and building loyalty -- Complaint handling and service recovery -- Improving service quality and productivity -- Building a world-class service organization.
MTU Cork Module SPRT7018 - Core reading.
Also available in electronic form.